As Serena is a close competitor to Encanvas I’m not sure that would be appropriate but we have the greatest admiration for any organization that is encouraging agile computing and it’s great to have competition - so keep doing good things.
The funny thing is that as far as I can tell, Serena’s never been in a deal against Encanvas. Competition. It’s all in the mind.
And now for something completely different…
The 2008 prediction machines are still at it, although I assume now that we are into February we will see them less often. One leading analyst firm, whose name I can’t give you since they would require I run this post through their vendor relations department, has made Web 2.0 predictions for 2008. Hint: They aren’t Gartner. As in the past, I’ll just call them the Unknown Analyst. (UA)
Here’s their 2008 mashup predictions.
- Mashup vendors will start seeing a return on their investment in 2008, but at the expense of other Web 2.0 technologies.
- Enterprise mashups will come out of the closet, and the vendors who influence standards boards and best articulate mashup value will set market expectations.
However, while I disagree with the notion that standards board leadership will make much of a difference in market leadership, I completely agree that articulating mashup value will make a difference. If I can convince you that mashups will help you leverage your SOA investments to build those applications now languishing at the bottom of IT’s priority list, then I will likely get your business. If I can't convince you, then I won't.
- Vendors from adjacent markets such as EAI and portals will enter the mashup fray in 2008. Pure-play Web 2.0 vendors will be the losers because big players like Microsoft, IBM, Oracle and HP will Web 2.0-enable their current offerings.
I think, for the most part, the answer is ‘no.’ Enterprises will be able to make do with Web 2.0 features added to existing vendor offereings. At least when combined with open source readers, wikis and blogs.
But mashups? I don’t think so.
Consider a scenario. Assume you want to pull your financial information together with lead data from CRM, marketing program plans from MRM and historical statistical information from BI. You also want to wrap a process around these data to calculate whether a program will generate the number of leads necessary, and alert Marketing to take action when it looks like a program will not meet expectations. If you were depending on one or the other of these tools to provide a mashup platform, you wouldn’t have a unified end-user experience, your process would be dictated by the host tool you happened to choose, and you would end up with the same point-to-point integration problems that have been causing headaches since the dawn of applications development.
In other words, you would have an integration, not a mashup.
So while I agree that some Web 2.0 technologies such as social networking, wikis and blogs may not be good long-term product strategies for independent pure-play vendors, I think mashups have a chance.
Right up to the point where they are purchased by one of those big guys, something not predicted by UA.